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Ecommerce SEO case study: $147,639 in organic sales over two years

At a glance

Client
FigBrew, Shopify ecommerce brand, Alabama, USA
Role
SEO Consultant, project-based
Results window
Jan 1, 2023 to Dec 31, 2024
Traffic
Organic, no ad spend
Service
Ecommerce SEO

Results(4)

Jan 1, 2023 to Dec 31, 2024, compared with Dec 31, 2020 to Dec 31, 2022
Gross salesup 126%
$147,639
Ordersup 96%
4,810
Conversion ratedown 47%
2.53%
Return ratedown 9%
0.96%
Shopify analytics overview for the FigBrew store, Jan 1, 2023 to Dec 31, 2024.
Fig. 1.Shopify analytics overview, Jan 1, 2023 to Dec 31, 2024, compared with Dec 31, 2020 to Dec 31, 2022.

NoteConversion rate fell over the same window, while sales and orders grew.

Problem

A new Shopify store had to earn its sales from organic traffic, not paid ads.

What I did(5)

  • Developed and launched the Shopify store
  • Researched buyer-intent keywords and competitors
  • Optimized product listings and category pages
  • Ran an SEO blog alongside social media
  • Built internal links across products, categories and content

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