2016 to 2018
Learning how growth connects
I worked across video content, Facebook advertising, social media, and foundational SEO. The experience taught me how different channels support one customer journey and helped the business attract more than 7,000 students.
2018 to 2019
Going deeper into technical SEO
I moved further into on-page and technical SEO for service businesses, including roofing and auto body repair. Audits, crawl issues, metadata, internal links, and indexation became part of my everyday work.
2019 to 2022
Managing local search at scale
I managed 119 Google Business Profiles and 80 websites across dental, chiropractic, beauty and wellness, and therapy businesses. This is where local SEO, technical cleanup, content planning, and multi-client coordination came together.
2022 to 2025
Leading strategy and operations
I led SEO strategy and operations across 400+ Google Business Profiles and 200+ websites in highly competitive markets. The role covered roadmaps, technical audits, reporting, workflow design, stakeholder communication, and cross-functional team leadership across 11 U.S. agency partnerships.
2023 to 2024
Applying SEO in regulated markets
Alongside my main role, I completed project-based SEO work for three financial trading platforms (RFS, GFS, and Axel Private). The work focused on organic visibility and search performance, and I was named Rockstar of the Month in January 2024.
Now
Bringing the full system together
I now bring that mix of hands-on SEO, technical judgment, reporting, and operational leadership to mid-sized and enterprise teams that want a partner who can help shape the work, not only complete it.